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Friday, 23 November 2018|09:30 – 16:30
at Senate House, University of London, Woburn Room (G22)
Malet Street, WC1E 7HU
A one day seminar organised by EUROLIS, the consortium of librarians of European Cultural Institutes in London and the International group of CILIP/ILIG.


Every year EUROLIS, holds a seminar on a chosen topic, aimed at librarians and information specialists in the UK. This year topic is:


The seminar will be chaired by Davina Omar, chair of PR at CILIP.
Leading experts from various European countries will share their experience and ideas on the best strategies to reach new audiences. The speaker for Italy is Dr. Alessandro Bollo, Director of the Polo del ‘900 in Turin, who will give a talk on:


Polo del '900 represents a rather innovative case in the national panorama because of the integration of nine specialist libraries into a new model that - from the point of view of the offer to the public - is close to the idea of a public library. The challenge is to make the contents of these specialist libraries available and meaningful to a broader and non-specialist audience. Strategies, solutions and activities of Audience Development and Audience Engagement will be shared and discussed.

Alessandro Bollo is the Director of the “Polo del ‘900” (Pole of the 20th century), a very important cultural centre in Turin which is considered as a point of reference in the historical, social, economic and cultural research of the twentieth century and in the preservation of the values of resistance, democracy and freedom. Inside its quarters, you will find: a museum with a permanent exhibition, multi-purpose spaces for events and temporary exhibitions and for working or studying, an archive, and a library, with 300.000 books, which are widely consulted by students and historians.
As an expert in management and cultural planning, in recent years he has worked on new models of audience engagement and evaluation of cultural impacts. On these issues he is a lecturer in several courses and masters at national and international level and is the author of scientific and informative texts.

09.30 – 10.00 | Registration - coffee/tea
10.00 – 10.15 | Introductions
Welcome | Regina Duarte, Director of Camões Institute Introduction | John Lake, Vice Chair of CILIP/ILIG
10.15 – 10.55: Alyn Thomas, Commercial and Customer Insight Manager for the Libraries, Registration and Archives Service in Kent | Digital vs Print advertisable in libraries
10.55 – 11.35: David Machado, Portuguese writer | The power of imagination and fantasy in reading as a way of complementing reality.
11.35 – 11.50: Short tea and coffee break (15 min.)
11.50 – 12.30: Christophe Evans, Head of Studies and Research at the Bibliothèque Publique d'Information du Centre Pompidou | New Audiences? What is it about? What is it for? A sociological perspective.
12.30 – 13.30: Lunch Break
13.30 – 14.10: Alessandro Bollo, Director of the “Polo del ‘900” (Pole of the 20th century) in Turin | How a Specialist Library can attract a broader and heterogeneous audience?
14.10 – 14.50: Barbara Lison, Director of the Public Library system of Bremen | Marketing library services to special target groups
14.50 – 15.05: Short tea and coffee break (15 min.)
15.05 – 15.45: Katarzyna Kucik, PR Specialist from The Polish Book Institute and Gabriela Dul, Project Manager, Youth Children Sector from the polish Book Institute | How to reach new audiences?
15.45 – 16.30: Concluding Panel Discussion



Data: Ven 23 Nov 2018

Orario: Dalle 09:30 alle 16:30

Organizzato da : EUROLIS SEMINAR 2018

In collaborazione con : Senate House, University of London

Ingresso : A pagamento


Senate House, University of London