Wednesday 15 May, 5.30pm at ICI London
Beauty as a soft power lever – the Italian model turning heritage into value
ICI London and Banca Ifis present a talk (with simultaneous translation in English) on the “Economia della bellezza”, a research study by Banca Ifis which highlights the impact of Beauty on Italy’s economy.
Introduction and greetings by ICI London’s Director Francesco Bongarrà
Contributions by
Simona Arduini (Banca Ifis, Vice President)
Carmelo Carbotti (Ufficio studi e marketing strategico Banca Ifis, Director) will illustrate the research study report and explore the value and importance of the Made in Italy for the international financial markets
Giuseppe Pastorelli (Direzione Generale per la promozione del Sistema Paese, Ministry of Foreign Affairs and International Cooperation, Deputy Director General)
Book your place HERE