Monday 3 November, 6.30pm
ICI London and Scabec – Campania Region present
“Campania’s Cultural and Museum Heritage. The Artecard Experience.”
Organised within the campania>artecard project and on the occasion of World Travel Market 2025, the event presents to the British public the breadth and vitality of Campania’s cultural and museum heritage. The evening will highlight how Artecard, the cultural pass created in partnership with the Italian Ministry of Culture and UnicoCampania, has become a pioneering tool to discover museums, archaeological parks and contemporary art sites across the region.
Launched over twenty years ago, Artecard is now managed by Scabec on behalf of the Campania Region and offers integrated access to cultural and transport networks, encouraging international visitors to explore Campania’s UNESCO sites, royal residences, archaeological treasures and contemporary art hubs.
After the welcoming remarks by Francesco Bongarrà, Director of the Italian Cultural Institute London, and Rosanna Romano, General Director for Cultural Policies and Tourism, Campania Region, the panel discussion will focus on the role of Campania’s major institutions as ambassadors of Italian heritage abroad, and on how the Artecard Experience supports audience development, cultural itineraries and sustainable tourism.
Speakers:
- Tiziana D’Angelo — Director, Archaeological Park of Paestum and Velia
- Eva Elisa Fabbris — Director, Museo Madre, Naples
- Tiziana Maffei — Director, Royal Palace of Caserta
- Francesco Sirano — Director, National Archaeological Museum of Naples (MANN)
Chair:
Giuseppe Ariano — Head of Marketing and Communications, Scabec S.p.A.
Book your place HERE
About campania>artecard
Created by the Campania Region with the support of the Italian Ministry of Culture and UnicoCampania, and managed by Scabec, campania>artecard is the regional cultural pass connecting visitors with more than 80 sites across Campania. Among them: Pompeii and Herculaneum, the Royal Palace of Caserta, the Archaeological Park of Paestum and Velia, the National Archaeological Museum of Naples (MANN), and Museo Madre (contemporary art).
By combining culture and mobility, Artecard offers integrated access to heritage and transport, making it easier for international audiences to discover the extraordinary variety of Campania.