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Design Dialogues #1

Marco Sammicheli, director of the Museo del Design Italiano at the Milan Triennale, in conversation with Justin McGuirk, chief curator at the Design Museum, London. Moderated by Deyan Sudjic, Director Emeritus of the Design Museum, London

On the occasion of the Italian Design Day (9 March 2023)

Designers in Italy and Britain have a long history of interaction and learning from each other, from the British designers that went to Milan to work for Olivetti to the impact of such Italian designers as Vico Magistretti and Ettore Sottsass on the design debate in London.

Design Dialogues is a series of four conversations at ICI London, curated by Deyan Sudjic, that builds on this long relationship, and explores its future directions.

Each conversation looks at one aspect of the landscape of design, beginning with the place of design in the museum, and moving on to the magazine, production and education.

Free admission, book HERE

The theme of the seventh edition of the Italian Design Day is “The quality that illuminates. The energy of design for people and the environment.”. A project by the Industrial Design (ADI) and Fondazione ADI Collezione Compasso d’Oro n collaboration with the Italian Ministries of Foreign Affairs and International Cooperation and the Italian Ministry of Culture, ITA-ICE Italian Trade Agency, the Italian federation of furniture manufacturers Federlegno Arredo, and the Milan Triennale.

A series of meetings, with one hundred Italian design professionals – designers, architects, entrepreneurs, researchers, journalists, taking place in one hundred countries around the world in spaces made available by Italian Embassies and Cultural Institutes, will bring together design specialists and enthusiasts around the idea that design is the most suitable tool to ensure, through objects and services, a proper transition to an ethical and economic use of energy. Each meeting will be preceded by the screening of a video on the theme of the event made by Studio Azzurro and concluded by a video by Salone del Mobile.Milano.

ADI will also oversee the publication of a catalogue of the interventions and a website that will report, as it does every year, the main information on the event and its editions.

At the same time, an international itinerary of the Italia Geniale exhibition, created by ADI Design Museum for Expo Dubai 2020 and presented in 2022 in Rome at the Ministry of Economic Development headquarters in Palazzo Piacentini, will be launched. The exhibition, curated by Carlo Martino (La Sapienza University of Rome) and Francesco Zurlo (Milan Polytechnic), has been updated and enriched for the occasion and presents to audiences around the world more than one hundred of the best achievements of Italian design in every sector, from furniture to vehicles, from sports to food design, from clothing to robotics. One hundred examples of the energy of quality, which Italian design wants to spread all over the world.


  • Organizzato da: ICI London